Confidential proposal
Prepared for Mark Othman2026-10-09
BrandFamous Marketing
Safeway Tax
Proposal · 2026-10-09

Orange County is searching for tax relief. Safeway Tax is not on the page.

We checked 220 real searches, Irvine to Anaheim. You were not in the top 100 on any of them. Not in a single Google Maps 3-pack either.

That is the problem. It is also fixable, and this page shows exactly how: fix the site, earn the links, turn on Local Services Ads for leads now.

tax relief irvine
Google Maps · top 3
1
Tax Relief Advocates
★★★★★ 4.7 · 8,300 reviews
2
Better Tax Relief
★★★★★ 4.8 · 3,000 reviews
3
Alleviate Tax Relief Services
★★★★★ 4.6 · 1,400 reviews
Websites · top 3
Y
Top 10 Best Tax Relief in Irvine, CA
yelp.com
T
Best Tax Relief Companies in Orange County
taxhardshipcenter.com
C
Tax Relief Services | Consumer Tax Advocate
consumertaxadvocate.com
Safeway Tax: not in the top 100
safewaytax.com · 4.6 stars · 668 reviews · 1 Park Plaza, Irvine

Live check on 2026-10-09 from Irvine. Results change daily.

01 · Where you stand

Great reviews. Great site. Invisible on Google.

668 Google reviews at 4.6 stars is a real asset. Google just has no page on your site that says "Irvine" or "Orange County."

Every number below comes from live Google data pulled on 2026-10-09.

0 of 220

Local searches where you appear in the top 100

0 of 195

Google Maps 3-packs you appear in

14,000+

Monthly searches for your services in Irvine and Orange County

4.6 / 668

Your Google rating and review count. The part that is working.

What people search every month

Bars are searches per month. Red tag is your rank today.

tax attorney orange county
480 · 100+
tax attorney irvine
260 · 100+
tax preparation orange county
140 · 100+
tax relief orange county
70 · 100+
tax resolution orange county
40 · 100+
Plain searches typed from inside Orange County
tax attorney near me
1,300 · 100+
irs fresh start program
720 · 100+
irs payment plan
720 · 100+
tax relief
210 · 100+
tax resolution services
170 · 100+

"100+" = not in the first 100 results. Advertisers pay Google $40 to $160 for one click on these. Ranking makes the clicks free. This is not an ads proposal.

Who owns the Maps pack

Times each business appeared in the 3-pack across our 220 searches.

Tax Relief Advocates
35 · 8,300 ★
Better Tax Relief
20 · 3,000 ★
Semper Tax Relief
20 · 121 ★
Choice Tax Relief
19
Legal Tax Defense
13 · 83 ★
Safeway Tax
0 · 668 ★
121
reviews, Semper. In 20 packs.
668
reviews, you. In 0 packs.

Reviews are not the gap. Signals are.

Your Google Maps visibility, spot by spot

81 spots across Orange County. Here is where you rank.

A live grid scan of your Google Maps listing: 9 by 9 pins, about a 10 mile radius around 1 Park Plaza. Green is top 3, yellow is top 10, red is 20 or worse.

Search
Avg rank
In top 3
Who owns the map
"tax relief irvine"
17.2
0 of 81
Tax Relief Advocates, 8,338 reviews, on 81 of 81 pins. Refresh Tax Relief, 27 reviews, on 81 of 81.
"tax resolution irvine"
18.0
0 of 81
Tax Resolution Plus, 99 reviews, #1 on all 81 pins. Professional Tax Resolution, 6 reviews, top 3 on 37 pins.
"irs tax help irvine"
20+
0 of 81
Tax Relief Advocates on 81 pins. Legal Tax Defense, 83 reviews, on 24.
"tax attorney irvine"
20+
0 of 81
J. David Tax Law, 27 reviews, on 81 pins. Klasing, 36 reviews, on 81.

Read that again: a firm with 6 reviews is in the top 3 across half the map. You have 668. Google is matching on the business name, categories, and the page the listing points to. All three are fixable, and none of them require more reviews.

Map grid for tax relief irvine: outside the top 10 on every pin, 20+ on most
"tax relief irvine"

#11 at your own building. 20+ on 72 of 81 pins.

Map grid for tax resolution irvine: found on 2 of 81 pins
"tax resolution irvine"

Found on 2 of 81 pins. #16 at your building.

Map grid for irs tax help irvine: not found on any pin
"irs tax help irvine"

Not in the top 20 anywhere, including Park Plaza.

Map grid for tax attorney irvine: not found on any pin
"tax attorney irvine"

Not in the top 20 anywhere. Listing category is "Tax consultant" only.

Live grid scan on 2026-10-09 centered on your Irvine listing. Rank 20+ means not in the first 20. Results change daily.

02 · What happened to the leads

The new website is beautiful. It launched without its SEO.

Four things happened in August when the new site went live. Each one is a few hours of work to fix.

01 · Deleted pages
75%

of your search traffic pointed at pages that now say "not found".

safewaytax.com › tax-news-blog › …
What Are Your Chances of an IRS Audit?
2,900+ searches a month
↓
404
Page not found

7 of 7 ranking pages. Fix: redirects, week one.

02 · No SEO layer
0 of 71

pages have a description, business markup or image text.

SafewayTaxSafewayTaxSafewayTaxIRS Tax Linen

21 pages titled only "SafewayTax". Two typos. Fix: week one.

03 · Never says Irvine
3

mentions of "Irvine" on the whole site. All in the privacy policy.

0
address on home
0
city pages
1
Maps category

Google cannot connect the site to the Irvine listing. Fix: weeks one to four.

04 · Slow on phones
46/100

Headline appears after 14.6 seconds on a phone.

Google's target2.5 s
Desktop4.0 s
Phone14.6 s

Oversized photos and a testing script. Fixable in Webflow, no rebuild.

The good news✓Content is original✓Pages are long enough✓668 reviews at 4.6✓Design is good✓No rebuild needed
Still to confirm, week one

Search Console history, whether an attorney is on staff, your lead tracking.

See it built

Do not take our word for it. Open the pages.

Built in your exact design, with your real logo, team and case studies. Working drafts, not live on your domain.

03 · On-page

We fix the code and the words so Google matches you to "keyword + city."

  • Redirect the 7 deleted pages
  • Titles and descriptions on all 71 pages
  • Business markup: address, hours, services, reviews
  • Irvine and Orange County on every service page
  • One Irvine page, one Orange County page, built right
  • Then city pages, two a week, never in bulk
  • Maps listing: categories, services, posts, Q&A, photos
Today
Tax Relief
safewaytax.com/tax-resolution

No description. No city. No stars.

After
IRS Tax Relief in Irvine, CA | Enrolled Agents | Safeway Tax
safewaytax.com/tax-relief-irvine-ca
★★★★★ 4.6 · 668 Google reviews

Federally licensed Enrolled Agents in Irvine negotiate directly with the IRS. Free, confidential consultation. 1 Park Plaza, Irvine.

What the pages that rank look like
4,600
words on the page
20 to 55
mentions of the city
Yes
business + FAQ markup
150+
links between pages

Average of the top local pages for "tax attorney irvine," "tax relief irvine" and "tax attorney orange county." Your pages today: 0 city mentions, no markup, 40 to 70 links.

The city map we build, in order
Launch
IrvineOrange County
Then, 2 a week
Newport BeachCosta MesaSanta AnaTustinAnaheimHuntington BeachLake ForestMission ViejoLaguna Niguel
If you serve them remotely
Los AngelesLong BeachSan DiegoRiverside
// what Google will read on every page
{ "@type": "ProfessionalService", "name": "Safeway Tax",
  "address": "1 Park Plaza Ste 420, Irvine, CA 92614",
  "areaServed": ["Irvine", "Orange County", …], "aggregateRating": { 4.6, 668 } }
safewaytax.com
safewaytax.com homepage
04 · Off-page

Listings and links that point at you. Google counts every one.

Your listings today5 found · 30+ missing
Google
BBB
BBB
Trustpilot
Instagram
in
Indeed
Apple
b
Bing
Yelp
Facebook
in
LinkedIn
Nextdoor
NAEA
NAEA
IRS
IRS dir.
NATP
NATP
TC
TaxCure
IC
Chamber
+19
more
Real links in: you vs the Irvine pack
TaxRise
1,838
Clear Start Tax
1,409
Alleviate Tax
1,199
Safeway Tax
~40 real · ~800 junk

Striped = junk "backlink checker" sites. We tell Google to ignore them first.

📂
Tax directories
NAEA, IRS, NATP, TaxCure. Your badges already qualify you.
📰
Press quotes
Reporters ask tax questions. We answer as Safeway Tax.
🏛️
Local trust
Irvine Chamber, OC Business Council, local features.
🤝
Referral partners
Bookkeepers, CPAs, bankruptcy attorneys who send clients.
05 · Leads while SEO builds

Local Services Ads: the very top of Google, pay per lead.

Here is the whole Google page for "tax relief near me", top to bottom, and where each part of the plan puts you.

google.com/search?q=tax+relief+near+me
tax relief near me
1 · Local Services Ads · Google Screened · pay per lead
Safeway Tax
★★★★★ 4.6 (668) · Irvine, CA
✓ Google Screened
Call
2 · Google Ads · pay per click · not in this plan
Sponsoredoptimataxrelief.com
Optima Tax Relief | Tax Relief Services
3 · Google Maps 3-pack · SEO, your listing
A
Tax Relief Advocates
★ 4.7 · 8,300 · Irvine
B
Better Tax Relief
★ 4.8 · 3,000 · Irvine
C
Alleviate Tax Relief Services
★ 4.6 · 1,400 · Irvine
?
Safeway Tax · not in the pack
4.6 · 668 · the goal of the Maps work
4 · Organic results 1 to 10 · SEO, your pages
bbb.org
Tax Relief near me | BBB
yelp.com
Top 10 Best Tax Relief Near Irvine, CA
taxhardshipcenter.com
Best Tax Relief Companies in Orange County
… results 4 to 10: directories and national firms …
Safeway Tax: not in the top 100 today

Illustration of the page layout with live competitor data from 2026-10-09. Ad position depends on budget, response time and reviews.

🛡️
Zone 1 · Local Services Ads
Above everything. Pay per lead.
  • "Tax services" is a live category
  • Background check + license docs, about 2 weeks
  • You pay per call, not per click
  • Bad leads disputed for credit
⏸️
Zone 2 · Google Ads
Not now.

$40 to $160 a click in this market. We revisit once Zones 1, 3 and 4 are working.

📍
Zone 3 · Maps 3-pack
Your listing, rebuilt.

Categories, services, posts, Q&A, photos, review engine, and the Irvine page as its landing page. A sponsored 4th Maps spot can be added later.

🔎
Zone 4 · Organic 1 to 10
Your pages, fixed and added.

Redirects, titles, markup, Irvine and Orange County pages, city pages, real links. The compounding part.

Why this order

Zone 1 sends calls in weeks. Zones 3 and 4 take months and then keep paying. We run all three and move budget to whatever costs you least per client.

06 · The first 90 days

From signed to visible.

Month to month. You see every page before it goes live. A short report every month: what moved, what is next.

Week 1 to 2

Stop the bleeding

Redirects live. Titles, descriptions, markup on all 71 pages. Search Console connected. Local Services Ads application submitted. Maps listing rebuilt.

Week 3 to 4

Irvine and Orange County pages

Two pages built with your real case studies, team and address. Citations wave one: Apple, Bing, Yelp, Facebook, LinkedIn, data aggregators. Spam links disavowed. Ads approved and live.

Month 2

City pages and industry listings

Two city pages a week. NAEA, IRS, NATP, TaxCure and chamber listings. Review request flow and replies to every review. Weekly Maps posts.

Month 3

Authority

Press quotes, partner links, local features. Ads budget shifted toward what converts. First ranking report with before and after grids.

07 · The investment

One marketing lead for Safeway Tax. Less than one hire.

Fractional CMO: Matt owns the plan, the SEO and the ads. Month to month, cancel with 30 days notice.

Compared with hiring
$3,500
BrandFamous, all in
$7,000+
one in-house marketer, loaded

Loaded cost of a mid-level marketing hire in Orange County, salary plus taxes, benefits and tools. Your estimate may differ.

The math

Searches for your services inside Orange County run about 14,000 a month. If 1 in 100 of the people who find you becomes a client, that is far more than the fee. We do not promise rankings or dates. We promise the work, shown to you every month.

What to expect, honestly
Weeks
Local Services Ads leads. Deleted-page rankings return.
2 to 3 mo
Maps pack for program searches near Irvine
3 to 6 mo
"tax relief" and "tax resolution" Irvine and OC pages
6 mo+
"tax attorney" level searches, the hardest ones

Do we need a new website?

No. The site looks great. It is missing its search layer, its local pages and its links. We add those inside your Webflow site.

Why did leads drop when the new site launched?

The pages that ranked were deleted without redirects, and the new pages launched without titles, descriptions or business markup. Both are quick to fix, and we confirm the timeline in Search Console in week one.

Will you run Meta, TikTok or other ads?

Not at first. We focus on SEO, Google Maps and Local Services Ads until those are maxed out. As your CMO, Matt advises on any other channel or agency you want to add.

What do you need from us to start?

Webflow editor access, your Google Business Profile, Search Console, the EA licenses for Local Services verification, and 20 minutes with whoever handles your leads today.

Is there a contract?

Month to month. Stop any time with 30 days notice. Everything we build stays yours.

09 · Next step

Let's put Safeway Tax back on the page.

A 20 minute call is plenty. Matt walks through this page, answers questions, and the work can start the same week.

Matt Faulkner
Personally prepared by
Matt Faulkner
Founder & CMO, BrandFamous Marketing & Web Design · Irvine
(949) 802-6288matt@brandfamousmarketing.com
Built by BrandFamous Marketing